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HERZOGENAURACH – Supply chain shortages will hamper growth at German sports giant Adidas during 2019. The company said demand has been rising in key growth market, North America, faster than expected and that its predominantly Asian supply chain has not been able to keep pace. Chief executive officer Kasper Rorsted said supply shortages for the US market will prevent Adidas from meeting demand for mid-priced apparel, and that this will cut the company’s growth rate by 1 to 2 per cent and lead to a slow first half to 2019.

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