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NEW YORK – A major US-led study found prices paid by global apparel brands to Indian suppliers have plummeted over the past decade. Researchers crunched data alongside interviewing hundreds of Indian textile factories and, among other things, found the real dollar price paid by buyers for apparel exported from India to the United States between 1994 and 2017 declined by 63 per cent per cent. Meanwhile, from 2010 to 2017, the real dollar price of synthetic fibre blouses exported to the EU declined by 32 per cent. From 2006 to 2018, the real dollar price paid by buyers for cotton t-shirts declined by 41 per cent. 

Over the same time, researchers found a huge increase in pressure on factories to increase speed to market, with drastically reduced lead times, and declining profit margins.

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