LOS ANGELES – Chinese fashion giant Shein has launched a resale platform. Shein Exchange is being described as, “an integrated online peer-to-peer resale destination to buy and sell previously owned Shein products.”
The website will simplify the resale process so it is easier for sellers to list their items through, “a seamless interface that pre-populates a Shein customer’s previous purchases – making list-to-sale quick and easy.”
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In recent years, online platforms like The RealReal, Depop, and Vinted have surged in popularity as customers seek second-hand clothing bargains. However, fashion brands are increasingly launching their own resale platforms in-house. In Shein’s case, eyebrows will be raised given stories of the flimsy nature of the company’s clothing – will it even be fit for resale?
In a press release, Shein said: “The pilot version of SHEIN Exchange in the U.S. is part of SHEIN’s larger commitment to address the ongoing issues of textile waste and build a future of fashion that is more circular. By driving its community of millions of US customers to buy or resell on SHEIN Exchange, SHEIN aims to influence and promote mindful consumption among its customers, ultimately extending the life of as many items as possible. This year, SHEIN also became a signatory of World Circular Textiles Day, a coalition of brands, suppliers and other organizations who share a mission to shift the fashion and textiles industry toward full circularity by 2050.
“At SHEIN, we believe that it is our responsibility to build a future of fashion that is equitable for all, while also accelerating solutions to reduce textile waste,” said Adam Whinston, global head of ESG at SHEIN. “The goal of SHEIN Exchange is to make resale just as easy and convenient as buying something brand new, while also igniting a cultural movement of circularity within our own SHEIN community. We’re calling on our community to mobilize and keep previously owned clothing in circulation for as long as possible. By harnessing the reach and the influence of our growing community, we believe that shopping resale can become the new normal in our industry.”
SHEIN Exchange is currently available to all U.S. customers with plans to expand to other global markets next year.
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