SHANGHAI – Chinese viscose fibre giant Sateri has launched its first product containing recycled content following a recent breakthrough in the production of viscose using recycled textile waste. Finex – short for ‘Fibre Next’ – is a next-generation cellulosic fibre to be debuted in the products of outdoor brand Lafuma which has produced Finex apparel ahead of 618, China’s major mid-year online shopping festival.
Since its announcement in March this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.
Said Wu Qian, general manager, Lafuma, China: “We’re pleased to collaborate with Sateri as one of their first brand partners for Finex. Sateri’s dedication to this partnership made it possible for Lafuma to produce T-shirts with this fine quality fibre in a short time. T-shirts made with Finexwill be among the offerings Lafuma has in store for the 618 festival as we look to support environmentally-friendly and excellent performance solutions to strengthen our position as a leading outdoor apparel brand.”
Tom Liu, Sateri’s commercial vice president said: “Like our flagship brand EcoCosy, Finex is made from bio-based natural fibres. Innovation and technology has made cellulosic textile fibre recycling possible and Finex represents how nature not only renews itself but that products made from nature can also be regenerated. This, at its heart, is what circular fashion looks like. Our brand promise to customers remains constant– Sateri’s products are sustainable, high quality, efficient, and cost-effective. The Finex tagline ‘Together For A Better Next’ expresses our aspiration to be the partner of choice for next-generation fibre – we thank Lafuma and Rico Lee for pioneering with us on this quest.”
Last month, Sateri announced its entry into China’s Lyocell fibre market. The recent string of product portfolio expansion announcements is underpinned by Sateri’s business strategy to capture value. Allen Zhang, president of Sateri said: “Being the world’s largest viscose producer gives us the advantages that come with volume, but value is what we hope differentiates us. By this, we don’t only mean higher value products like Lyocell or Finex but also the value we bring to communities, country, climate and customers.”
Sateri is part of the Singapore-based RGE group of companies which has committed US$200m into next-generation textile fibre innovation and technology.
Sateri launches recycled fibre products
