NEW YORK – An unlikely row has broken out between animal rights group, PETA, and the Fire Department of New York (FDNY) Foundation – all over a limited edition fundraiser jacket produced by US outdoor brand Canada Goose. The row is further evidence of the ongoing feud between PETA and the North American outdoor brand.
The Foundation partnered with Canada Goose to produce the jacket, however, the day before it was to be made available, PETA issued a statement saying it had convinced Foundation chairman Steve Ruzow that Canada Goose abuses animals and therefore to pull support for the coats.
“Although the FDNY Foundation’s contract with Canada Goose prohibits it from stopping the jackets’ release, the FDNY will not be promoting the coats or the partnership,” the group said in a press release, adding, “the chair of the FDNY Foundation reviewed damning video footage and other information and confirmed to PETA that the FDNY will never work with Canada Goose again.”
However, Stephen Ruzow, chairman of the FDNY Foundation board of directors, claimed PETA was telling lies: “The statement released by PETA earlier today is a false narrative, filled with misinformation that we feel compelled to publicly correct,” he said. “To be clear, we are incredibly proud of our partnership with Canada Goose and our limited-edition collaboration jacket, The Bravest Coat. While our jacket does not feature fur or down, we are confident in Canada Goose’s transparency about how they make their products, including the ethical sourcing and responsible use of animal products.
“We are proud to collaborate with a company that shares so many of our own values and we would be thrilled to collaborate with them again.”
However, PETA is standing by its statement. “Our statement is accurate,” Ashley Byrne of PETA told Fox News. “I don’t know what sort of pressure might have come from Canada Goose regarding their contract, but I know what was discussed in our call.”