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CALIFORNIAN – US outdoor brand Patagonia has announced it will match all donations made through its ‘Action Works’ initiative from Black Friday through to 31 December. Donations up to US$10,000 will be matched until a total of US$10,000,000 is reached. Patagonia Action Works supports grassroots environmental organisations.

Patagonia CEO Rose Marcario said: “Black Friday is often a day when we go out and buy things we don’t really need and give them to people who don’t really want them. This year, consider giving to our home planet in the name of someone you love. Give to the tireless, community-based groups who work to save clean water and air in your neighbourhoods, our public land treasures, our wild animals and birds, and our wide oceans. Give to everything that sustains us and keeps us alive. Patagonia will match your generosity, dollar for dollar.

“Environmental nonprofits account for only three per cent of philanthropic giving, yet climate change and the ecological crisis are the greatest threats we have ever faced. We’re running out of fresh water, topsoil, fish and wetlands. Nature cannot adapt to the current velocity of global warming. Just one fact among many: This year, a study showed that the number of birds in North America has dropped by 29 per cent since 1970. That’s 2.9 billion fewer birds.

“We often feel helpless when faced with facts like these. And the best antidote to helplessness is action. We believe giving modest grants to thousands of grassroots groups around the globe makes real change possible.”

For over thirty years, Patagonia has given one per cent of sales to fund grassroots groups working to protect and conserve the environment in their communities around the globe.

Donors can choose to send a digital eCard, print a card from home, or pick up a physical card in any Patagonia store in the United States or Europe. No purchase of Patagonia product is required for donations to be eligible for matching. 

All donations are tax deductible.  

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