PARIS – Waste2Wear has launched what is claimed to be the world’s first collection of fabrics made from ocean plastics that will be fully traceable using blockchain technology. The products will be unveiled at Première Vision Fabric Fair in Paris. The system, specially developed by Waste2Wear, is said to be aiming to “address customers’ demands for traceability of recycled materials” (although we’re not entirely convinced such a demand exists on any kind of significant scale).
The plastic used for Waste2Wear Ocean Fabrics comes from the water and coastal areas of a small Island near Shanghai. In collaboration with the local government and local NGO’s, Waste2Wear has created a business model in which former fishermen can recover their income – lost due to environmental regulations – by fishing plastic from the ocean. They now collect more than three tons of waste from the ocean every week.
Said a statement from Waste2Wear: “In the past ten years, we have built-up a wealth of experience recycling plastic waste into fancy fabrics and finished textile products. This allowed us to become a one-stop solution for our customers developing sustainable products from post-consumer plastic waste. Having a fully certified and compliant value-chain Waste2Wear simplifies the journey of textile companies and fashion brands on their way to become circular.”
Waste2Wear said it is initially launching a beta version of its proprietary blockchain system embedded in its new collection of ocean plastic fabrics. This will in theory allow the tracking of recycled materials all the way back to their source.
The blockchain documents and records the journey of plastic waste step-by-step to become a finished textile product. By implementing this system into their value-chain, Waste2Wear claims it will create the first collection of ocean plastic fabrics that is fully traceable using blockchain technology.
The waste2wear blockchain secures traceability within the complete value chain and offers an important opportunity for brands to communicate sincerely about the socio-environmental impacts. Through a QR code on the final product the end consumer will be clearly informed about the location where the waste was collected and the impact reduction of this product.