OREGON – Nike remains the most valuable apparel brand in the world according to new research which ranks the US sports business number one, ahead of H&M, Zara, Adidas and Hermès.
Brand Finance, an independent brand valuation and strategy consultancy, has calculated the top 50 brand value apparel brands, with the ‘value’ being equal to the net economic benefit a brand owner would achieve by licensing the brand – with Nike claiming the top spot.
“Brand strength is used to determine what proportion of a business’s revenue is contributed by the brand,” says the official report. Nike’s globally recognised, iconic swoosh logo undoubtedly contributes hugely to Nike’s brand value.
Nike experienced its first loss since the 1990s just recently, but is still valued at US$28bn. With a brand value of US$19bn, Swedish fast fashion retailer H&M has seen a one per cent decrease over the past year.
Zara has seen a whopping 21 per cent added to its brand value in the past 12 months, which puts the Spanish company, owned by Inditex, in third spot.
Other labels in the top 50 include UNIQLO, Victoria’s Secret, Under Armour, Prada, Burberry and Calvin Klein.
