LONDON – Apparel Insider will launch a new report which examines the novel, often controversial tactics employed by ultra fast fashion brand Shein. The Chinese business has caused serious disruption to the global fashion space in recent years, blindsiding legacy brands with its aggressive marketing tactics, domination of Google rankings and the sheer scale of its output.
This report, which is available for an early-bird discount throughout April 2024, looks at some of the methods deployed by Shein.
The report runs over ten sections and looks at:
- Shein’s use of social media and dominance of platforms such as TikTok which sees ‘influencers’ showcase Shein’s clothing, generating viral trends and immense user engagement
- Shein’s sourcing strategy whereby a bespoke technology platform uses real-time analytics, enabling Shein to forecast fashion trends and streamline inventory management
- Shein’s strategic presence on Instagram which uses a curated mix of aspirational imagery, influencer collaborations, and user-generated content
- Shein’s website which employs aggressive and persistent marketing tactics to lure young shoppers
- How Shein’s website deploys tactics used in the betting industry, offering users daily opportunities to win discounts, points, or gifts – reminiscent of the gambling world’s unpredictability
- … and much, much more
This report will be of interest to fashion executives, investors, VCs and other industry stakeholders.
Order your copy at the April discounted price HERE:
#FashionInnovation #BusinessIntelligence #SheinSuccess #FastFashionTrends
