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LONDON – Fast fashion has hijacked the concept of circular economy to justify the continuation of its environmentally disruptive business model, claims a new film which aired at this week’s London Fashion Week. The film claims fashion brands are making deliberately vague claims around recycling while encouraging the false narrative that synthetic fibres are infinitely recyclable.

Yet Fashionscapes, produced by Andrew Morgan (award winning director of The True Cost) and Eco-Age founder and creative director Livia Firth, suggests circular fashion could have a future with natural, biodegradable fibres.

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