MANCHESTER – UK-based online fast fashion retailer, Missguided, has agreed to publish details of all its suppliers by signing the ‘Transparency Pledge’. The pledge aims to help the garment industry reach a common minimum standard for supply chain disclosures by getting them publish standardised information on all factories in the manufacturing phase of their supply chains. Missguided sources its own brand products from 179 Tier 1 factories, across 12 countries. The business has a significant sourcing present in the Leicester, UK.
Missguided has been in the spotlight in the past 10 days following the airing of a fly-on-the-wall style documentary of the business called Inside Missguided: Made In Manchester. The Channel Four documentary has been slammed by critics for presenting an air-brushed, glamorised view of the company – and the world of fashion generally – while glossing over the negative environmental and social issues associated with fast fashion.
The Transparency Pledge was set up by a coalition which includes Industriall Global Union, Clean Clothes Campaign, ITUC, and Human Rights Watch, among others.
Asos, a UK-based online clothing and cosmetics retailer, recently announced it is asking all third-party brands that want to sell on its website to sign up to the Transparency Pledge.
Signatories at the moment include the likes of H&M, Next, Inditex, Pentland Brands, M&S.
Boohoo, the UK brand at the centre of allegations of labour rights abuses in its Leicester supply chains, has not signed the pledge.