MUNICH – The world’s largest textile trade show organiser, Messe Frankfurt, has announced the postponement of three of its flagship textile events until 2022. Heimtextil, Techtextil and Texprocess had been due to take place in the first half of 2021 but Heimtextil will now take place in January 2022 while Techtextil and Texprocess will take place in the second quarter of 2022.
“There is currently no end to the pandemic in sight,” Messe Frankfurt said in a statement. “Events are effectively banned in Germany, and ongoing international travel restrictions mean that it is impossible to make any trade fair plans for April or May 2021.”
Detlef Braun, member of the executive board of Messe Frankfurt said: “The coronavirus pandemic has taken centre-stage, and our plans have not escaped its impact. In light of the current situation, it would not be possible for us to satisfy our customers’ requirements for international trade fairs in April or May.”
An annual spring event is viewed as vital for the trend-based order cycles in industries such as textiles and apparel, which means postponing these events until the second half of the year would not serve the interests of exhibitors.
Added a press note from Messe: “In addition, this is the time when industry participants normally shift their preparations into high gear – logistics lead time that is particularly essential for exhibitors at Techtextil and Texprocess, some of whom need to bring machinery to Frankfurt for their presentations. As a result of the current situation and ongoing travel restrictions, exhibitors are faced with huge uncertainties regarding who will be allowed to be present and their customer contacts, making it extremely difficult to commit to trade fair participation. It simply is not possible at present to offer any planning certainty for investments in trade fair presentations for April or May.”
Messe Frankfurt is now focusing on digital formats and, to this end, has created numerous digital offerings for customers.
Braun added: “The ongoing shutdown of retailers in our visitor countries has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings during this volatile time. As you know, we are also continuing to do everything in our power to make safe and successful trade fairs possible, because nothing can take the place of face-to-face encounters.”