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BRUSSELS – The European Parliament this week backed draft legislation to improve product labelling and durability and to put a stop to misleading claims around sustainability. With 544 votes to 18 and 17 abstentions, MEPs approved the proposal for a new directive on “empowering consumers for the green transition.”

Parliament’s approved negotiating mandate foresees banning the use of general environmental claims like “environmentally friendly,” “natural,” “biodegradable,” “climate neutral” or “eco” if these do not “come with detailed evidence.”

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