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CALIFORNIA – As more brands look to scale up their use of hemp, its use will become increasingly economical – that’s the message of Levi’s head of global product innovation Paul Dillinger. In interview for a feature with Apparel Insider on the issue of hemp’s use in clothing – which looks set to increase markedly in future years – he said: “There is an abundant supply to be had if companies are willing to embrace use of hemp, and the supply can be abundant precisely because of the advantages in terms of water and land use of growing hemp over conventionally grown cotton.”

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