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NANJING – Austrian speciality fibre maker, Lenzing, has introduced its environmentally responsible production process for its Ecovero branded viscose fibres at its Chinese location, Lenzing Nanjing Fibres (LNF). The company first launched the fibres in autumn 2017, and its expansion of the their production is an illustration of the growing demand for sustainable fibres by brands and retailers.

Lenzing Ecovero are derived from sustainable wood and pulp, coming from certified and controlled sources (FSC or PEFCTM certified) following the stringent guidelines of the Lenzing wood and pulp policy. The fibres have been certified with the EU Ecolabel, a label of environmental excellence and through smart traceability technology can be robustly identified in the final product.

Hu Jian, senior vice president, North Asia of the Lenzing Group said: “Lenzing Ecovero fibres are the answer to a burning issue in the fashion industry, namely to robustly identify eco-responsible fibres from the producer to the consumer. Thanks to this special manufacturing system, we are supporting the trend in the fashion industry towards greater transparency. By now, Lenzing Nanjing Fibres is one of only two locations worldwide to produce Lenzing Ecovero fibres.”

A note from the business said: “The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry. Textile consumption is expected to double by 2025, and the industry is anxiously looking for more sustainable solutions with low environmental impact. The Lenzing Group addresses this market need for more eco-responsible products by offering Lenzing Ecovero fibres that mark a new milestone in Lenzing’s sustainable viscose production.”

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