LONDON – A ‘sustainable’ cotton programme being used by brands such as Primark and C&A has major short-comings and is failing to deliver meaningful results, according to a leaked audit. REEL is a 3-year programme run by consultants Cotton Connect which claims to increase yields and farm profits, while reducing environmental impacts. However, a leaked audit suggests the programme has made limited progress in more than 3 years of implementation.
Details about the leak were published in the same week as Primark’s new sustainability plan which, among other things, showcases its work with the REEL programme.
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