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LONDON – A free webinar on 27 July will provide practical advice for fashion brands on complying with regulations around the marketing of ‘sustainable’ clothing lines. Readers can sign up to attend the webinar here: Webinar Registration – Zoom

This issue has come to the fore in recent months. In March, the UK’s Competition and Markets Authority (CMA) said it will this year name and shame greenwashing offenders – and fashion is a priority sector.

This comes after it last year launched the Green Claims Code (the ‘Code’) which guides businesses on making environmental claims. Similar regulatory moves are afoot across Europe and in the US.

Authorities in different markets are taking various approaches to this issue, making it hard for brands to navigate this fragmented landscape.

At the same time, ESG investors are taking steps to ensure the green claims made by the businesses they invest in are watertight.

Fashion retailers risk falling foul of regulations through an inability to correctly interpret rules around the marketing of sustainable lines.

This webinar will be led by Abbie Morris, chief executive and co-founder of Compare Ethics. Compare Ethics is a Product Intelligence and Compliance platform that enables companies to manage, verify and communicate product impact claims at scale.

Brands that use Compare Ethics regain confidence in their communications. In fact, business leaders have reported substantial time savings, reduced costs and an increase in productivity. Those using the platform unlock new revenue and increased brand trust.

Abbie herself is a leading authority on regulatory and associated issues around green marketing and was interviewed by Sky News when the CMA launched its Green Claims Code. She has also been interviewed by Bloomberg and City AM among other news outlets.

Abbie says: “The issue of environmental and social claims made by fashion brands has come under the microscope in the past two years, and this issue is not going away.

“Businesses need to act now. The consequences for failing to take action could be fines from global authorities, reputational damage and a loss of secure investment opportunities. Worse still, brands accused of greenwashing risk eroding trust with their customers and the public.

“The good news is that solutions are out there. This webinar will explain how businesses can regain confidence and remain compliant on the issue, with insights from two independent fashion entrepreneurs.”

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