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TOCKHOLM – H&M has expressed doubt about the current push by the global apparel industry towards climate offsetting. In a candid interview on the fast fashion giant’s climate strategy, Kim Hellström, strategy lead, climate and water for H&M Group, said: “All of our focus should be on reduction. If you gave me one dollar, I would always put that whole dollar towards actual reductions in emissions and not try to compensate for them or store them in some way.

“So it’s not just about giving money to companies that can plant trees – that’s just treating the symptoms, not the disease.”

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