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ZURICH – Haelixa, the DNA traceability solution, and QIMA, a leading provider of supply chain compliance solutions, have collaborated on a new, unique traceability and auditing solution. The offer addresses the need for 100 per cent reliable data linked to the origin of products and standards applied in global supply chains.

Haelixa’s traceability solution, based on DNA, provides forensic proof for product origin and authenticity from source to retail. The Swiss business can develop a unique DNA marker to identify a specific brand, supplier, collection or production lot and material type (e.g. recycled vs non-recycled).

QIMA partners with brands, retailers and importers to secure, manage and optimise their global supply network. The company operates in over 85 countries and offers onsite inspections, supplier audits, lab testing, and certification combined with a digital platform that provides accurate intelligence related to quality and compliance.

Through systematic sampling and testing of ‘Marked and Traced by Haelixa’ products, the product information can be read-out at any point during production, enabling off-site inspection in addition to the traditional on-site inspection through auditing for the first time. Haelixa’s technology enables simple and affordable data reconciliation between all nodes of the supply chain, to prevent and detect irregularities between and at each individual step. To add a layer of monitoring and control, the Haelixa marker application can be audited onsite by QIMA.

The two companies offer consolidated reporting to link Haelixa’s traceability data with QIMA audit and inspection data collected at all tiers. This means brands and retailers get complete visibility over their product’s supply chain and can tie it to the quality and compliance performance of their suppliers.

Sebastien Breteau, QIMA’s founder and CEO says about the cooperation: “At QIMA we’re eager to help our clients with innovative solutions to make their supply chains more transparent. Haelixa’s technology is a great complement to QIMA’s global footprint and the services we’re offering: by joining forces we can help brands and retailers step up their traceability game.”

Michela Puddu, CEO of Haelixa, describes the unique offer as a “strong value proposition in times where brands and suppliers are under increasing pressure from end-consumers and authorities to prove that social and environmental standards are respected in their supply chain.”

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