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COPENHAGEN – Danish fashion brand Ganni has announced an agreement with Finnish textile recycling group Infinited Fiber Company to use its regenerated textile fibre, Infinna, which is created out of textile waste. Made from cellulose-rich such as discarded textiles, used cardboard or even rice straw, Infinna can also be blended with other fibres such as viscose. Locally sourced in Finland by Infinited Fiber, the old Ganni are broken down at molecular level and reborn as new fibres.

Infinited Fiber has announced a number of collaborations in recent months, including with US outdoor brand Patagonia and Sateri, the Indonesian viscose giant.

Ganni currently uses more than 70 per cent certified organic or recycled materials across its collections and says it is committed to using only “100 responsible materials” in the future. The brand has launched multiple collections using excess stock and fabrics, including a recent collaboration with London-based Ahluwalia. The brand also offers rentals through Ganni Repeat, in-store repairs and is committed to launching resale options at the beginning of 2022.

Said Nicolaj Reffstrup, Ganni founder: “At Ganni, we seriously believe that textiles are the new plastics so we need to go fully circular to survive long-term. We currently use recycled or organic materials in 70%+ of our collections and capsules of excess fabric are a fixed part of our product offering, but it’s just the beginning. Infinna is an exciting addition to our collections and takes us one step closer to creating more responsible collections. We need more transformative and innovative solutions like this, that increase the value of textile waste instead of the other way around.”

Kirsi Terho, key account director, Infinited Fiber Company said: “Ganni is known for its forward-leaning approach to sustainability. Our environmental values are aligned, and we are absolutely delighted to be working with them to add our regenerated Infinna fibre to their portfolio of innovative materials.”

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