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PARIS – A memorandum of understanding focusing on sustainable fashion is to be signed by Global Fashion Agenda and French fashion school, Institut Français de la Model, during the French President Emmanuel Macron’s state visit to Denmark. The signing will occur during the Economic Forum this week, and signals a mutual wish to strengthen ties and establish more partnership agreements aimed at accelerating sustainability in the fashion industry.

Future projects include the possibility of engaging decision makers from the c-suite, mainly CEOs and creative directors, via leadership roundtables or issuing joint communications on the challenges, advancements, actions taken and policies implemented regarding sustainability.

Eva Kruse, CEO of Global Fashion Agenda, said: “Global Fashion Agenda is on a mission to tackle the social and environmental challenges facing our industry and planet. Confronting those global challenges requires a united effort. The French fashion industry is one of the world’s most powerful and influential, which is why we already work closely with sustainability pioneer and leading French luxury group Kering, but signing this MoU is vital to accomplishing broader changes in French fashion companies and to creating concrete initiatives to educate and guide industry leaders towards new business models that will secure the future of people, profits and the planet.”

Dominique Jacomet, director general of Institut Français de la Mode, added: “For Institut Français de la Mode, which was ranked the number one fashion school worldwide by The Business of Fashion in 2017 (graduate ranking) and has a high-level centre of expertise, sustainability is a core priority. Working with Global Fashion Agenda is a great opportunity to promote sustainability at all levels of the fashion industry, and increase awareness among executives, designers and researchers.”

Added Pascal Morand, executive president of Fédération de la Haute Couture et de la Mode, states: “Promoting sustainability by tackling environmental issues, advocating corporate social responsibility and combining innovation with long-term savoir-faire is a major challenge highly supported by the Fédération de la Haute Couture et de la Mode. This is why the collaboration between Global Fashion Agenda and Institut Français de la Mode, which reinforces expertise in the field, marks an important step towards sustainable fashion on a global scale.”

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