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CALIFORNIA – US tech start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional US$8.7m in funding and says it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly to its pilot project.

Rubi’s system captures and converts CO2 into pure cellulose pulp using enzymes. Cellulose pulp is spun into fibres, yarn, and textiles using the same processes as traditional industry.

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