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BRUSSELS – The European Parliament and Council have this week agreed to ban environmental claims such as “climate neutral,” “eco”, and “biodegradable” unless they can be scientifically proven. The move is part of an ongoing crackdown on greenwashing by the European Union intended to improve consumer information on sustainability issues and product durability.

The proposed rules will also outlaw claims based on carbon emission offsetting, and mean that only sustainability labels based on “approved certification schemes” or established by public authorities will be allowed.

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