STOCKHOLM – A pioneering Swedish tech business which has developed patented technology that provides high quality colouring of textile thread on demand has announced it has secured distribution in Europe through leading providers of industrial embroidery machines and textile printers.
The Coloreel technology enables the instant colouring of textile thread while it is in textile production and can work with existing embroidery machines. By instantly colouring a white base thread during embroidery production, the technology allows users the freedom to create unique embroideries without any limitations in the use of colours and opening up significant design possibilities. The technology can be used for industrial embroidery, sewing, knitting and weaving.
Established in 2009, Coloreel has attracted considerable interest within the apparel industry, and was awarded a €2.1m grant from the EU Framework program for research and innovation, Horizon 2020.
“Coloreel is the most exciting innovation to happen in the world of embroidery for the past 20 years,” said Tony Doreey, CEO at AJS Embroidery, Coloreel distributor for the UK and Ireland market. “This technology will change the way many embroiderers work forever.”
“We think that the Coloreel Technology will be the next step in the future of the Embroidery Business. No more color restrictions will help to create designs without any barriers,” added Torsten Preiss, CEO at Barudan Deutschland, Coloreel Distributor for Germany, Denmark, Austria and Switzerland.
Said Francisco Fandos, CEO at Grupo FB Maquinaria S.A., Coloreel Distributor for Spain and Portugal: “It’s one of those revolutionary game changers which are a full stop between past and future. We hardly understand how we were able to meet or keep in touch without smartphones only ten years ago or how we managed to travel everywhere without GPS. Very shortly we will think about how we’ve been able to embroider for so many years without Coloreel technology.”
The next step is to extend the dialogue to potential distributors outside Europe.