AMSTERDAM – The Clean Clothes Campaign and activists The Yes Men have said they were behind the hoax Adidas press release this week. The goal, they say, was to highlight “Adidas’ hypocrisy when it comes to garment workers’ rights.”
The hoax began with a surprise announcement from ‘Adidas’, detailing their new plan to prioritise and protect workers’ rights. The announcement outlined plans to appoint a Cambodian former garment worker and union leader, ‘Vay Ya Nak Phoan’ (‘textile’ in Khmer), to be Co-CEO, alongside Bjørn Gulden, who took charge of the company on 1 January.
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