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MANCHSTER – The CEO of Boohoo brand, PrettyLittle Thing, has hit out at media commentary over allegations that some Leicester factories supplying its clothes paid less than the minimum wage and failed to protect workers from coronavirus. Umar Kamani said, “it’s been very difficult and challenging reading things over the last few days that we knew were inaccurate.”

The comments come after Asos, Next, Zalanda and very.co.uk all temporarily suspended sales of Boohoo clothing from their websites. Perhaps more damagingly, a number of ‘celebrity’ influencers – including model Jayde Pierce and TOWIE star Vas Morgan – have turned their back on the brand. Such influencers are huge drivers of sales among Boohoo’s young demographic.

In the meantime, the Boohoo’s share price, which gained over 1,000 per cent in the past five years, almost halved at one point since the scandal broke, to 198p. It is around 230p at the time of writing.

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