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LONDON – The British Fashion Council (BFC) has announced the launch of a £1m BFC Foundation Covid Crisis Fund, supporting creative fashion businesses and individuals to survive the Coronavirus crisis. The BFC, through its charity the BFC Foundation which brings all BFC charitable initiatives under one umbrella, is making the emergency funds available with the majority supporting designer businesses and with a portion of funds also allocated to students, “underpinning the future generation of creative talent.”

This has been made possible through pooling the BFC talent support grants that would have traditionally been awarded for either early stage showcasing support or business growth and promotion.

BFC has also called on Government to step in to work with them on significant industry stimulus, and on the industry and individuals to support the Covid Crisis Fund through donations, so that more businesses can be supported.

BFC has also called for support for liquidity in the form of grants or long-term low risk loans that address retail cancellations and sell through guarantees and in turn will help businesses address disruption to supply chain and a potential domino effect of failure. BFC also asks for rent holidays for office and retail stores to further protect employment. As a member of the Creative Industries Federation, BFC has also campaigned for additional financial measures to protect the income of creative freelancers who play such a significant role in the fashion industry.

Caroline Rush, chief executive BFC said: “Now more than ever, we are committed to support the businesses and people that make up our industry. With the BFC Foundation Covid Crisis Fund and the donations raised, our hope is to support those British businesses that need additional subsidies, beyond Government stimulus available, to address their most urgent challenges.”
Applications and mechanics for funding from the new BFC Foundation Covid Crisis Fund will open within the next 7 days, with applications closing on April 10th.


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