SYDNEY – Australian consumers believe ethical fashion purchasing is important but are failing to follow through on their own beliefs, new research found. While 87 per cent want to change their fashion consumption habits to consume more ethically, just 46 per cent indicate they regularly purchase from ethical/sustainable fashion brands.
The findings come from the new Australian Ethical Consumer Report, released by Christian aid and development organisation Baptist World Aid Australia in collaboration with social research company McCrindle. The report, which draws from national data, seeks to understand the attitudes and beliefs of Australian consumers towards ethical fashion consumption, and uncovers the key motivations for Australians when making purchases. It reveals that most Australians feel a sense of global responsibility and want to change their consumption habits, but cite lack of awareness of ethical brands and expense as the two greatest barriers to doing so.
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