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WASHINGTON – A small but fast-growing group of ‘dupe’ social media influencers are playing an increasing role in the market for counterfeit fashion, claims new research from the American Apparel & Footwear Association (AAFA). The US trade body has now issued guidelines aimed at educating online platforms and brands on the rising trend of “dupe influencers.”

The AAFA describes a dupe influencer as an individual with a social media following who shares links to, and reviews, counterfeit goods. AAFA has documented the growth of the dupe influencer market which, it claims, has generated millions of views, likes, and shares of content directly related to the advertisement and sale of counterfeit goods online.

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